In conjunction with a revised bumper and logo project, the Arizona PBS program, "Catalyst" required a new set of lower thirds to use during the program. Using the newly created logo and color palette, a set of lower thirds was created for use with or without the Catalyst logo.
Creative Brief & Storyboards
Expanding on the original study of Arizona PBS and Catalyst's core audience, ideas were presented that capitalized on the new logo concept and bumper animation
Creative Brief
One Tier Lower Third with and without Logo
Two Tier Lower Third with and without Logo
Three Tier Lower Third with and without Logo
Graphics & Illustrations
After refining the initial concepts, the final lower third graphic designs took shape. These were then animated in AfterEffects and combined in Premier Pro to create the final three redesigned examples.
Original Concept
Final Design
